Corporate hypocrisy is the new black
McDonald’s hops on the hypocrisy bandwagon by promoting a green lifestyle in their newest kids’ movie tie-in marketing extravaganza, “Bee Good to the Planet.” The promotion (for Bee Movie), which includes the usual television, print, and packaging advertising, also encourages kids to take a “Bee Good to the Planet” pledge at HappyMeal.com.
The pledge isn’t up as of today, but I’m wondering if it includes a promise to stop purchasing small, useless plastic items that end up in landfills. And in the ocean.
Hmm. Probably not.
But McDonald’s, like Mattel, certainly has the best interest of our children in mind.
“From encouraging balanced food choices and active lifestyles to inspiring environmental citizenship, McDonald’s is committed to playing a positive role in children’s well-being,” said Mary Dillon, global chief marketing officer, McDonald’s.
Really? See, I thought McDonald’s was just trying to avoid more lawsuits.
October 26th, 2007 at 8:23 am
Say? What’s happenin’ with all th’ dropped g’s on many but not all of McDonald’s verbs and lowercase i for the personal pronoun? “Havin’ fun” and “i’m lovin’ it” and “get shoppin’” but “I’m going to McDonald’s.” “It’s not Just a Job, It’s a Career.” Why Not a capital N, Isn’t That a comma Splice?
Signed,
A mohel Just Tryin’ to Figure this all Out
PS: i haveta admit, tho: This is some powerful McDonald’s message:
“We all have a duty to act responsibly. To do good. Participate in the lives of others. It’s about taking pride in the world we live in, and dealing with the important issues. It’s about being there for us.”
Boy, i’ll say. Is it Ever.
October 27th, 2007 at 8:36 pm
Does McD. and the rest think we’re all so damned stupid that we don’t see through them? As if their marketing person says it, so it’s true? I’d rather they just stop lying, be who they are, and then people can decide if that’s something they want for their kids. Pretending their priority is the environment and our kids’ health is disgusting.