Unilever’s big argument to all the criticism they’ve received about the Dove Onslaught/Axe hypocrisy is that each brand is unique and must be tailored to its specific audience. (And that the Axe ads are just a joke.)
Ad-types join in with hey, Unilever’s “just a parent company.”
Telling parents to “talk to [their] daughters before the beauty industry does,” is equivalent to telling parents to teach their children how to float in thin air before gravity gets to them.
Read it, especially if you’re still in the but-at-least-Dove-is-doing-something camp.
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Near Minneapolis? Spend Tuesday evening, November 6 at a panel discussion/book signing for Not Just a Pretty Face: The Ugly Side of the Beauty Industry by Stacy Malkan. Pre-registration is required. Click image for complete information.