Unilever has the balls to defend their hypocrisy by claiming Axe ads are “spoofs”
An article in the Los Angeles Times reports that Unilever spokesmodel Anita Larson says that their Axe ads are just spoofs.
Larson was reacting to the CCFC’s call to pull the ads by citing the hypocrisy of promoting both Axe and the Dove Campaign for Real Beauty.
The Dove campaign is serious, she said, and “dedicated to making women feel more beautiful.”
So the images of women in the Axe ads are okay.
Since they are “spoofs,” they don’t add to the heap of degrading sexual images showcased in Unilever’s Onslaught.
Because 8-year-old girls know the difference between a “spoof” skinny busty makeup-covered model and a “real” skinny busty makeup-covered model. And they’ll only strive to look like the “real” one because, after all, the other is just a joke!
Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha!
Fun fact! Unilever CEO Patrick Cescau made a little more than two and a half million dollars last year! And that’s just reported income!
Now, back to my blogging break.