If you don’t blog I’m pretty sure this will be of no interest to you. Stop reading now.
I joined the 2000 Bloggers just because it looked like a fun project to be a part of. Fun, as in, let’s all go to the beach for the day! But like ordering a third vodka, I didn’t take the time to think about the implications. I don’t think I could have even guessed the implications: my Technorati links have jumped from about 8 to 66 (as of today), and my rank moved into the 50,000s (if you are not a blogger, this may seem really high — wait a minute, why are you still reading? — but I started out ranked in the 7 digits).
But the numbers really don’t mean anything, because no one new is reading Two Knives. Sure, some may visit, and even skim, but not really read it. And I want my links to mean something. I want people to visit because they want to read what I’m writing. And maybe laugh. Or think about something in a new way.
Like Jeremiah Owyang says in his post I don’t deserve this Technorati rank (and the other 1,999 of you don’t either),
I want to earn every link because of the stupid/brilliant (more stupid than brilliant) things I write, not just from mass pyramid linking structure.
And what’s really freaking me out is that many of the links are coming from marketing blogs of one sort or another. SeoPedia (TM): The Internet Marketing and Search Industry Blog? MediaBlog: Media, Society, Brands, and lots of Ideas!? 365 Days of Advertising!? All fine sites (yes, I read them). Probably wouldn’t otherwise link to Two Knives, unless they wanted to make fun of me. (Note to self: look up SEO in Wikipedia.)
Because, if you haven’t noticed, I’m not a big fan of marketers.
I also recently joined the social networking site MyBlogLog. Zero Boss talked me into it. I was intrigued by all the photos of people smiling at me as I read his site, and other sites as well. It seemed like the right thing to do, even though the “social networking” has me a bit confused. So is Liz Strauss:
At every Social Networking Site, I’ve ended up with a “network” that came to be despite — not because — of me, and I’m not sure what I’m supposed to do with or for or about each of them.
Emphasis mine. Now, after being with MBL for awhile, I’ll have to disagree with Jay, who says that MBL is “more about networking with readers who have common interests. They’re about building your own communities, centered around your ideas and perspective.”
That iswhat I wanted. But the thing is, MBL has not connected me with the kind of community I expected. I was hoping to find new like-minded blogs to read and enjoy. Hasn’t really happened (with one notable exception). Most of the MBL visitors that I’ve run across are either a) trying to help me make more money one way or another; or b) trying to get me to join their community. But do any of the community members actually read all the blogs they join?
Another thought on MBL from Trichotillomania:
. . . from the outside it looks like an ego inflating exercise. It resembles a lot with the numerous Orkut Communities. There are hoards and hoards of people joining them. I have never seen a single member ever engaging in a debate about the subject or having anything remotely interesting to say. . . . If you find it interested. Comment, Engage Why post a “I Read this” sign?
I suddenly became the “leader” of a “community” populated by obvious “script kiddes”, jerks who had no interest at all in my blog, just trying to connect to as many communities as possble to be noted, and many apparently underage folks and a couple older folks improperly interestd in the younger ones. Creepy. . . .Traffic is one thing, how you are portrayed and who that traffic is may, indeed, be another thing.
Online marketers are saying that social networking is an emerging marketing tactic, as email lists, pop-ups and banner ads are going by the wayside. I can’t even trust that my future visitors won’t just be trying to sell me something.
Maybe I’m wrong. Maybe I haven’t given it enough time. But for now I think I’ll spend my time looking for new blogs by reading the comments on blogs I already like. And by commenting, perhaps I get some new folks to read Two Knives.
I guess if I’ve offended them, my readers from MyBlogLog will exit the Two Knives community like a burning building. If they read this.