Ethics, advertising, and the unique female brain
Wednesday, October 31st, 2007Short on time while finalizing the Big New Project. But you might enjoy:
World’s Worst Products awarded at the Consumers International World Conference — recipients include Mattel (naturally) and Kellogg’s, for cartoon character product tie-ins. Whoot!
Unilever Group Chief Executive, Patrick Cescau, Awarded 2007 Botwinick Prize in Ethics by Columbia Business School. “Social responsibility and sustainable development are no longer fringe activities, but are central to our business.” Really? Better take a look at your Axe campaign, Patrick.
New book, Generation Digital: Politics, Commerce and Childhood in the Age of the Internet, says children are especially vulnerable to increasingly intrusive advertising. Emphasis on increasingly intrusive.
What marketers really think of you and your unique female brain, part 3. “Showcasing the experiences of real clients is a great way to insert humanity into your website.”
“We’re happier and more confident
when we read Two Knives!”