Maybe hypocritical Dove ads are right: Parents are responsible!
Monday, October 22nd, 2007Unilever’s big argument to all the criticism they’ve received about the Dove Onslaught/Axe hypocrisy is that each brand is unique and must be tailored to its specific audience. (And that the Axe ads are just a joke.)
Ad-types join in with hey, Unilever’s “just a parent company.”
The Situationist rips this defense into teeny-tiny soap-flake pieces in Hey Dove, Talk to Your Parent! (a title so good, I’m going to hire these guys for my new blog). And to my point:
Telling parents to “talk to [their] daughters before the beauty industry does,” is equivalent to telling parents to teach their children how to float in thin air before gravity gets to them.
Read it, especially if you’re still in the but-at-least-Dove-is-doing-something camp.
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Near Minneapolis? Spend Tuesday evening, November 6 at a panel discussion/book signing for Not Just a Pretty Face: The Ugly Side of the Beauty Industry by Stacy Malkan. Pre-registration is required. Click image for complete information.