Welcome, CCFC, to the Dove/Unilever bandwagon, hope you can find a place to sit
Tuesday, October 9th, 2007
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Campaign for a Commerical-Free Childhood is making it easy for us to tell our friends at Unilever that it’s time to end the hypocrisy: they can’t make money by “exposing” the sexual objectification of women rampant in the beauty industry (Onslaught) while they make money by employing the sexual objectification of women rampant in the beauty industry (Axe marketing campaign).
Of course I’d like to see Unilever drop Fair & Lovely skin lightener, too. Hell, I’d like to see them go away entirely.
Send your message by going to the CCFC website.