Corporate hypocrisy is the new black
Thursday, October 25th, 2007McDonald’s hops on the hypocrisy bandwagon by promoting a green lifestyle in their newest kids’ movie tie-in marketing extravaganza, “Bee Good to the Planet.” The promotion (for Bee Movie), which includes the usual television, print, and packaging advertising, also encourages kids to take a “Bee Good to the Planet” pledge at HappyMeal.com.
The pledge isn’t up as of today, but I’m wondering if it includes a promise to stop purchasing small, useless plastic items that end up in landfills. And in the ocean.
Hmm. Probably not.
But McDonald’s, like Mattel, certainly has the best interest of our children in mind.
“From encouraging balanced food choices and active lifestyles to inspiring environmental citizenship, McDonald’s is committed to playing a positive role in children’s well-being,” said Mary Dillon, global chief marketing officer, McDonald’s.
Really? See, I thought McDonald’s was just trying to avoid more lawsuits.